![]() |
|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Bar For non Automotive Related Chat |
![]() |
|
Thread Tools | Display Modes |
![]() |
#1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
|
Publisher pulls plug on ailing FHM magazine
Craig Dixon March 16, 2012 - 12:17PM Read laterComments 75 FHM at the peak of its success in 2001. The party's over, lads. FHM, the bloke-culture magazine that once revelled in a cocksure mix of sex, gags, grog and gadgets, has succumbed to rapidly rising indifference and called it a day. Publisher ACP yesterday announced the May issue of FHM would be the last and the magazine's website would close at the same time. Redundancies are likely. So far the company has refused to comment on the number of job losses, but a source has told BusinessDay that about 10 jobs are likely to go. Advertisement: Story continues below Once dominant in the "lad's mag" market that emerged from Britain in the 1990s, FHM - For Him Magazine - shocked market observers when it shed half its circulation in the last six months of last year. It was a long way from the roaring days when, after launching in 1998, FHM and its main rival Ralph enjoyed strong circulation based around sharply designed and written glamour spreads, humour, sport and lifestyle. But the launch of the more downmarket Zoo Weekly in 2006, followed by the global financial crisis, growth of online content and a splintering of the men's magazine market into niche titles spelled trouble. Ralph died in 2010. Last year, FHM's circulation fell from 50,154 copies a month to 26,026. In a statement yesterday, ACP Magazines said it was "endeavouring to redeploy employees, however some redundancies are expected". "The decision to close a title is never an easy one and FHM is certainly no exception," chief executive Matt Stanton said. "FHM is a terrific brand but, given the current market conditions, it has been difficult for ACP to make it a commercially viable proposition." Further reading: Size doesn't matter. In a shrinking market, men's magazines try new models to stay on top - with Chris Zappone ![]() ![]()
__________________
CSGhia |
||
![]() |
![]() ![]() |
![]() |
#2 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Melbourne, Australia
Posts: 2,602
|
With broadband internet today, you can get the pics for free and any news is already a month old by the time the mag comes out. Same reason I stopped buying car magazines.
__________________
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#3 | ||
FF.Com.Au Hardcore
Join Date: May 2006
Location: Sydney
Posts: 1,868
|
No great loss .
__________________
Chevy badges , the Polariser of the new millenia . |
||
![]() |
![]() ![]() |
![]() |
#4 | ||
FF.Com.Au Hardcore
Join Date: Jun 2007
Location: republic of wa
Posts: 869
|
Kinda reminds me of the ol song "video killed the radio star" but now It`s interwebz killed the magazine
![]()
__________________
"You can't fight stupid people - there's just too many of them.The internet: Access to all the world's idiots |
||
![]() |
![]() ![]() |
![]() |
#5 | ||
Mopar/No Car
Join Date: Jan 2005
Location: Down the Obi..
Posts: 4,648
|
Sad to see a big title go under, even though the lads-mag format was getting a bit tired.
I still don't think the internet will replace paper magazines for a good while yet. There's some good car content on the interweb, particularly technical stuff, but not a great deal that bring quality, variety or in-depth content. Depends on what you're in to though. Street Machine will last a lot longer than news-type magazines like the V8 Supercars one.
__________________
ColumnShift Media '72 Plymouth Scamp '80 Courier '13 Kawasaki ZX14-R '13 Berlina '92 Suzuki DR650 If you don't fight - You lose
|
||
![]() |
![]() ![]() |
![]() |
#6 | ||
Lucifer's Angel
Join Date: Dec 2004
Location: Sydney
Posts: 5,282
|
Encyclopaedia Britannica is also ceasing to publish print editions after 244 years.
http://news.smh.com.au/breaking-news...315-1v41u.html
__________________
![]() ![]() Blueprint, manual, 4490's, Redback 2.5" dual exhaust, BA Typhoon rims, tint, fog light covers, BF tailights, blue illuminated window switches, Ghia bootlid carpet, lower grille, FPV door spears, steering wheel & interior bits, XR6T + F6 intake, K&N filter, Typhoon spoiler, tuned, sway bars, custom angel eyes & plates..YUM!
If there's one thing guys in Holdens hate more than being beaten by a Ford... It's being beaten by a girl driving a Ford ![]() |
||
![]() |
![]() ![]() |
![]() |
#7 | ||
Banned
Join Date: Dec 2007
Posts: 3,290
|
never heard of it before but then again ive always had girlfriends so no need for those kinds of pics
|
||
![]() |
![]() ![]() |
![]() |
#8 | |||
FF.Com.Au Hardcore
Join Date: May 2006
Location: In my happy place
Posts: 5,432
|
Quote:
__________________
Pariahs C.C. What could possibly go wrong I post images with postimg.cc (so I don’t forget) |
|||
![]() |
![]() ![]() |
![]() |
#9 | ||
Right out sideways
Join Date: Dec 2004
Location: Coffs Harbour NSW
Posts: 5,304
|
i got over buying that mag years ago, when it become 80% ads.
__________________
2010 FG XR50 Turbo | 2007 FPV BFII GT, BOSS 302 |
||
![]() |
![]() ![]() |
![]() |
#10 | ||
as in chopped
Join Date: Jun 2007
Posts: 1,991
|
You can't beat Google.....
__________________
-> Reading this signature was pointless <- |
||
![]() |
![]() ![]() |
![]() |
#11 | ||
Regular Member
Join Date: Jun 2010
Posts: 95
|
I recall similar comments from the publishers when The Bulletin went out of circulation.
Much blame was leveled at the internet and declining standards of the readership and subscribers. I read a copy someone left on a coffee shop table about three months before it went under and I instantly understood why the buyer left it behind! It was some of the most poorly research and written "journalism" I have ever read. There was little analytical process and even less insight into current events and trends. Extrapolation was little better than a wild guess in most cases and political awareness was sadly non existent. It was the TT and Current Affair level of "journalism". Hardly surprising they went to the wall. Peter. |
||
![]() |
![]() ![]() |
![]() |
#12 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,065
|
Same thing with Zoo magazine, people buy them at work and its all stuff thats been circulating on the internet for ages, then there is a few scantily dressed women through the magazine which you can see better things for free on the internet if you wanted to anyways.
|
||
![]() |
![]() ![]() |
![]() |
#13 | ||
FF.Com.Au Hardcore
Join Date: Feb 2006
Posts: 1,078
|
With the internet, and Zoo Weekly they would have seen it coming.
Then again, Zoo is really only good for a single long car ride and it's thrown away.
__________________
|
||
![]() |
![]() ![]() |
![]() |
#14 | ||
Sound of a V8 = Bliss
Join Date: Mar 2012
Location: NSW
Posts: 73
|
Most magazines and newspapers will become digital. Look at the HeraldSun... Charging people for access to online articles
Internets the craze now. What will be next? |
||
![]() |
![]() ![]() |
![]() |
#15 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 1,421
|
I was Features and Motoring Editor there for three years - back when it was owned by Emap, not ACP. Back then (2005-2007) we sold 110,000 copies a month and beat Ralph by about 1,000 per month.
It was a lot of fun. I am heading out to have beers with the old crew, and the new crew tomorrow night. A wake for what was an institution for a decade, and then got fisted by ACP and its ad-driven mentality. |
||
![]() |
![]() ![]() |
![]() |
#16 | |||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 1,421
|
Quote:
|
|||
![]() |
![]() ![]() |