V-facts- Sept 08

[RATT]

Ford
2008 v 2007
Ford Escape 117 261
Ford F250 4X2 1 2
Ford Fairlane 3 126
Ford Falcon 3,123 2,852
Ford Falcon Ute 1,149 1,054
Ford Fiesta 381 377
Ford Focus 1,165 1,415
Ford Focus Coupe Cabriolet 36 0
Ford Mondeo 441 0
Ford Ranger 4X2 653 562
Ford Ranger 4X4 579 637
Ford Territory 933 1,273
Ford Transit 226 148
Ford Transit Bus 28 45
Ford Transit C/C 45 53
Total 8,880 8,818 (Up 0.7%)


Holden
Holden Adventra 0 21
Holden Astra 1,292 1,441
Holden Astra Convertible 89 142
Holden Barina 723 1,067
Holden Caprice 89 203
Holden Captiva 818 836 7
Holden Colorado 4X2 451 0
Holden Colorado 4X4 656 0
Holden Combo 77 99
Holden Commodore 4,462 4,525
Holden Epica 295 357
Holden Monaro 0 7
Holden Rodeo 4X2 66 727
Holden Rodeo 4X4 107 806
Holden Statesman 187 295
Holden Utility 4X2 914 434
Holden Viva 405 670
Holden 10,631 11,632 (down 8.6%)


Toyota
Toyota Aurion 1,240 1,585 .4%
Toyota Avensis 76 74
Toyota Camry (4 cyl) 2,114 2,173
Toyota Coaster 53 27
Toyota Corolla 3,964 3,561
Toyota Hiace Bus 261 122
Toyota Hiace Van 726 558
Toyota Hilux 4X2 1,179 1,439
Toyota Hilux 4X4 2,185 1,987
Toyota Kluger 879 1,251
Toyota Landcruiser PU/CC 555 407
Toyota Landcruiser Wagon 676 334
Toyota Prado 1,044 972
Toyota Prius 287 237
Toyota RAV4 961 1,125
Toyota Tarago 278 366
Toyota Yaris 1,687 2,140
Total 18,165 18,358 (down 1.1%)

[Bossxr8]

At least they have bought figures back over 3000 for the Falcon. They can't let it drop below that. With a bit of work in the sales and marketing department there's no reason why they can't bring it up into the 3500-4000 range. Thats where it should be.

Cops are buying heaps of turbos for chase duties now, V8's seem to be on the nose for them and they are becoming hard to move at auction once they have finished with them.

[4Vman]

Ford's the only brand there to show growth, a modest but good result against a tought downward market trend.

Does anyone know if Holden Wagon sales are included as part of commodore sales??

[csv8]

One of those Fiestas is mine !!

[buggerlugs]

http://www.news.com.au/story/0,23599,24444825-2,00.html Geez, even the Mazda 3 outsold the Falcon. First time in history.......

[tranquilized]

Originally Posted by 4Vman

Ford's the only brand there to show growth, a modest but good result against a tought downward market trend.

Does anyone know if Holden Wagon sales are included as part of commodore sales??

yes the are. July 2008 was the first full month of wagon sales which was apparently worth about 1000 units which bought total Commodore sales of that month upto 4906, up from 4274 in June.

So after that initial burst I'd guess they sold about 800ish wagons in sept? Which leaves about 3600 Commodore sedans vs 3100 Falcon sedans. (although what of the Falcon wagon? is that included in the Falcon figure? I'd say yes, but surely they would only be moving a couple of these a month)

Anyway, the Falcon vs Commodore gap doesn't seem so large when you look at it like that. Although it is cheating, the Commodore wagon is still a Commodore afterall...

I dont think Falcon sales will ever get near Commodore again, but if Ford can lift Falcon sales by a few hundred per month, plus more Territory sales, then Fords local manufacturing should be holding its own.

[tranquilized]

oh, and not to be negative, but those figures dont show growth, they just show a better September in 2008 than in 2007. I'd like to see the year to date figures for 08 and 07 compared the same way.

[4Vman]

Originally Posted by tranquilized

yes the are. July 2008 was the first full month of wagon sales which was apparently worth about 1000 units which bought total Commodore sales of that month upto 4906, up from 4274 in June.

So after that initial burst I'd guess they sold about 800ish wagons in sept? Which leaves about 3600 Commodore sedans vs 3100 Falcon sedans. (although what of the Falcon wagon? is that included in the Falcon figure? I'd say yes, but surely they would only be moving a couple of these a month)

Anyway, the Falcon vs Commodore gap doesn't seem so large when you look at it like that. Although it is cheating, the Commodore wagon is still a Commodore afterall...

I dont think Falcon sales will ever get near Commodore again, but if Ford can lift Falcon sales by a few hundred per month, plus more Territory sales, then Fords local manufacturing should be holding its own.

Ok, as i thought, the wagon isnt really creating any incremental sales, its just replacing the sedan as a "purchase choice", or taking over where the old wagon left off, which in itself is a kind of positive for holden...

[BeStRaFe]

good to see a small improvement

[4Vman]

Originally Posted by BeStRaFe

good to see a small improvement

It seems to go against the grain to find a positive around here lately, between constant negative threads and people posting links to negative journalism it surprises me that people can't feel a bit good about these results....

[loltastic]

Other brands? Mitsubishi, Mazda? Please...

[RATT]

Mazda
Mazda BT-50 4X2 362 367
Mazda BT-50 4X4 513 511
Mazda CX-7 310 470
Mazda CX-9 415 0
Mazda MX5 38 60
Mazda RX8 51 50
Mazda Tribute 0 68
Mazda2 1,532 896
Mazda3 3,241 2,677
Mazda6 909 917
Total 7,371 6,016 (Up 22.5%)

[RATT]

Mitsubishi
Mitsubishi 380 7 1,045
Mitsubishi Colt 381 220
Mitsubishi Colt Cabriolet 0 28
Mitsubishi Express 260 261
Mitsubishi Grandis 39 38
Mitsubishi Lancer 1,404 624
Mitsubishi Outlander 594 520
Mitsubishi Pajero 443 500
Mitsubishi Triton 4X2 589 575
Mitsubishi Triton 4X4 623 1,120
Total 4,340 4,931 (down 12%)

[plext]

Given the general market trend, I see it as a very positive result.

There are always some determined to see the downsides.

[RATT]

TOTAL industry 80,938 83,489 down 3.1%

[MAGPIE]

Do you have Subaru figures Ratt

[russellw]

Subaru
Subaru Forester 1,162 1,012
Subaru Impreza 1,111 1,144
Subaru Liberty 505 489
Subaru Outback 317 384
Subaru Tribeca 65 62

[russellw]

The graphical analysis is now available (for those who want to see trends) and can be found HERE

Also the supplementary data has been completed and can be found HERE

Cheers
Russ

[MAGPIE]

Thanks Russ


Also this is a good result for Ford imo, given the state of the market.

[Sprint XR8]

Localy produced sales:
Ford (falcon, ute, territory) 5208.
Holden (commodore, ute, statesman,caprice) 5652.
Toyota (aurion, camry) 3354.

[Fairlane]

3964 Corolla's vs 1165 for Focus : .

I can understand the over 3000 Mazda 3's, they are a top car, but the Corolla, isn't about time the Corolla myth was destroyed, we need an ACA or Today Tonight story about exploding Corolla's : .

Rest of the figures about spot on, Fiesta is no old, as is Territory. Just wish Falcon and Mondeo was a few hundred higher. Ranger is still tops.

[russellw]

Just by way of comparison - if we look at the model trend data within segment (shown in our data set) and then compare that for Holden we get a pair of charts like these:

[honer]

Attention Ford:

Your marketing department is sh!t. Fire them all and rehire, or poach Holden's. This has been the general consensus here for about 5 years.

When will they learn ?

[Crazed]

Originally Posted by tranquilized

So after that initial burst I'd guess they sold about 800ish wagons in sept? Which leaves about 3600 Commodore sedans vs 3100 Falcon sedans. (although what of the Falcon wagon? is that included in the Falcon figure? I'd say yes, but surely they would only be moving a couple of these a month)

According to the FCAI, Holden sold 1448 Sportwagons in Sept! And this is without an LPG model which Holden will be bringing out in the future.


It has been an excellent strategy releasing this wagon a couple of years after the sedan as the guys on leases can get a fresh new bodystyle without going to a Falcon. Now the humble station wagon is outselling a locally made SUV as well as the utes.


Falcon seems to be doing well considering the market, just compare it to the Aurion.

[4Vman]

Originally Posted by Crazed

According to the FCAI, Holden sold 1448 Sportwagons this month!

It has been an excellent strategy releasing this wagon a couple of years after the sedan as the guys on leases can get a fresh new bodystyle without going to a Falcon. Now the humble station wagon is outselling a locally made SUV as well as the utes.



Falcon seems to be doing well considering the market, just compare it to the Aurion.

Yet combined wagon/sedan sales are barely improved.. wagon sales up, sedan sales down, net result roughly the same outcome...

[tranquilized]

1448 wagons! Wow, that 800 figure of mine was just a guess, way off the mark it would seem. They are a damn good looking wagon....

[loltastic]

Originally Posted by Fairlane

3964 Corolla's vs 1165 for Focus : .

I can understand the over 3000 Mazda 3's, they are a top car, but the Corolla, isn't about time the Corolla myth was destroyed, we need an ACA or Today Tonight story about exploding Corolla's : .

Rest of the figures about spot on, Fiesta is no old, as is Territory. Just wish Falcon and Mondeo was a few hundred higher. Ranger is still tops.

Have you seen the amount of kit you get in a new Corolla? Compare it to a Focus then come back. The base Corolla is cheaper and the top line is the same price as the Focus Ghia - yet the amount of kit is worlds apart. The Focus is terribly overpriced and underkitted in that segment.

[Wretched]

Originally Posted by loltastic

Have you seen the amount of kit you get in a new Corolla? Compare it to a Focus then come back. The base Corolla is cheaper and the top line is the same price as the Focus Ghia - yet the amount of kit is worlds apart. The Focus is terribly overpriced and underkitted in that segment.

in some ways but the Corolla misses out on such items as IRS.
The Corolla is selling based on it's reputation and fleets.
It won't be long until the others such as the Mazda 3 which are far better to catch up.

[loltastic]

Originally Posted by Wretched

in some ways but the Corolla misses out on such items as IRS.
The Corolla is selling based on it's reputation and fleets.
It won't be long until the others such as the Mazda 3 which are far better to catch up.

Huh??

Auto headlights, HIDs, rain sensing wipers, 6 sp manual, smart key entry/keyless start, 7 air bags.

There may be some things the Focus has on the Corolla, but those things I've listed would be pretty important to any new car buyer.

[Wretched]

Originally Posted by loltastic

Huh??

Auto headlights, HIDs, rain sensing wipers, 6 sp manual, smart key entry/keyless start, 7 air bags.

There may be some things the Focus has on the Corolla, but those things I've listed would be pretty important to any new car buyer.

While some features would be nice to have on the Focus (damn Ford Aus not offering them) I can't imagine these are deal breakers for buyers. I am sorry but I am more inclined to believe people are flocking to the Corolla due to repuation/marketing. None of these features were offered with the previous model but it still sold about the same amount if not more. It has well known name, a good resale value and decent deals on offer, what fleet buyers want.


Look the Corolla does it's job fine and has been doing it for a long time. This is what I am getting at, it has a reputation of doing that and is a default option for most people. As soon as the others (Focus and 3) get such a repuation here they'll start selling just as well, ok the 3 is already.