Sales Comparison April 2002 and April 2012,

[csv8]

No..I am not knocking Ford..but sales comparisons are interesting..From Drive.



Top 10 sellers in April 2012

1 Toyota HiLux 3565
2 Mazda3 3005*
3 Toyota Corolla 2573
4 Holden Cruze 2315*
5 Holden Commodore 2248
6 Hyundai i30 2147*
7 Toyota Prado 1725*
8 Toyota Camry 1602
9 Nissan Navara 1590*
10 Mitsubishi Triton 1482*

*Not in top 10 in 2002


Top 10 sellers in April 2002

1 Holden Commodore 7008
2 Ford Falcon 3623*
3 Toyota Corolla 2738
4 Holden Astra 2148*
5 Toyota Camry 1984
6 Toyota HiLux 1742
7 Hyundai Accent 1725*
8 Mitsubishi Lancer 1386*
9 Nissan Pulsar 1380*
10 Ford Falcon ute 1360*

[Mr Hardware]

All hail the AU

[flooded one]

Originally Posted by Mr Hardware

All hail the AU

yep!! sold more then what the latter falcons did thats for sure!!!

[naddis01]

Comparing individual months does not really show much as individual models vary from month to month.

[blk6t]

Can you believe the Falcon ute made the top 10 back in the day.

[Wretched]

Shows a stark contrast into what product the buyer is after compared to 10 years ago.
Car markers have introduced a range of vehicles that pretty much fit exactly what families, singles and niche markets want. Even luxury and hyper cars have had to adjust their range to suit the new ultra rich buyer.
Times have moved quickly in 10 years of the motoring industry.

[kaniSS]

How much was fuel back then? 90c? $1.10?

It's fuel prices that are killing the Falcon nothing else.

[trippytaka]

Originally Posted by Mr Hardware

All hail the AU

funnily enough I fell in love with my AU when I owned it. For many reasons... sure, she didn't have the prettiest face - in a classic sense - and she was a bit heavy, and started to whine a bit towards the end.

But she never let me down. She was comfortable to ride and shook her **** when I gave her the boot a bit.

[naddis01]

Originally Posted by kaniSS

How much was fuel back then? 90c? $1.10?

It's fuel prices that are killing the Falcon nothing else.

I don't think that is the main reason. If that is the case why are SUV sales on the increase? I feel people are after more practical vehicles these days as can be seen by the increase in sales of SUV's and dual cab utes.

[GT-GTF]

Commodore and Falcon have fallen the same percentage proportionately (more or less)

[EFFalcon]

hatches/SUV's better utilise the space available to a car.
familys *need* to take all their gadgets everywhere in the car now, won't fit in a sedan.

[EDManual]

everyone buys dual cab utes instead of normal utes.

I cant think of ANYONE with a family that would buy a normal ute(if they needed a ute)!
I have a dual cab, if I didnt have a family I would have an xr6t ute. But i do like the clearance on my Triton too. Kinda fun climbing things, going up gutters without even thinking etc.

[mcnews]

Nearly rolling over when negotiating corners and waiting for a downhill to overtake....... :-)

[kaniSS]

Originally Posted by naddis01

I don't think that is the main reason. If that is the case why are SUV sales on the increase? I feel people are after more practical vehicles these days as can be seen by the increase in sales of SUV's and dual cab utes.

If your talking about the bigger more expensive SUV's I doubt the "wealthy" owners would be concerned with fuel prices on the rise.

My auntie lives in a country where fuel prices are $3.00 a litre, her husband is quite wealthy guess what she drives?? Let's just say it's not a 3.0litre SUV.

But I do agree it is a mix of things. People I have asked say Fuel prices are too high and It's a taxi.

[tranquilized]

Originally Posted by mcnews

Nearly rolling over when negotiating corners and waiting for a downhill to overtake....... :-)

Exactly! I just cant get over how the Hilux can sell so many units. I dont believe that many people actually need what the Hilux offers (ruggedness, ground clearance etc) enough to make the compromise of driving a hideous tractor on the road instead of a car. I think the popularity of these trucks is just a symptom of a herd mentality - they're in fashion.

Originally Posted by kaniSS

How much was fuel back then? 90c? $1.10?

It's fuel prices that are killing the Falcon nothing else.

It quite clear that fuel prices have nothing to do with the large car sales levels - SUV sales is irrefutable proof of this. You'll get further proof when Falcon sales barely budge despite the release of ecoboost and ecoLPi. Its the 3 box body shape - no one wants a sedan.

[naddis01]

Originally Posted by kaniSS

If your talking about the bigger more expensive SUV's I doubt the "wealthy" owners would be concerned with fuel prices on the rise.

My auntie lives in a country where fuel prices are $3.00 a litre, her husband is quite wealthy guess what she drives?? Let's just say it's not a 3.0litre SUV.

But I do agree it is a mix of things. People I have asked say Fuel prices are too high and It's a taxi.

No I was talking about SUV's in general considering some small ones use the same amount of fuel as a Falcon. Or more.

[turbodewd]

hasnt anyone here noticed the amazing stat????

In 2002 the top 2 sellers combined for 10,600 sales.

In 2012 the top 2 sellers combined - only 6,500 sales! Even tho the car market would have grown a lot in 10 yrs!

It just shows the massive fragmentation of the market with so many sizes of vehicle and so many manufacturers. Basically car manufacturers are trying to cater for so many different segments

[4.0i OHC]

Considering there was no Territory, Ford Australia is actually doing better relative to GMH than it was back in April 2002. Surprisingly though, April 2002 was during the period where Ford Australia had its strongest product ever.

[Smoke Pursuit]

Originally Posted by 4.0i OHC

Considering there was no Territory, Ford Australia is actually doing better relative to GMH than it was back in April 2002. Surprisingly though, April 2002 was during the period where Ford Australia had its strongest product ever.

April 2002 was not strong.... AUIII....

BA only came out in August / September 2002

[falcon convert]

Originally Posted by turbodewd

hasnt anyone here noticed the amazing stat????

In 2002 the top 2 sellers combined for 10,600 sales.

In 2012 the top 2 sellers combined - only 6,500 sales! Even tho the car market would have grown a lot in 10 yrs!

It just shows the massive fragmentation of the market with so many sizes of vehicle and so many manufacturers. Basically car manufacturers are trying to cater for so many different segments

A very astutue observation. Deonstrates how much the market has changed.

[Kieron]

Originally Posted by turbodewd

hasnt anyone here noticed the amazing stat????

In 2002 the top 2 sellers combined for 10,600 sales.

In 2012 the top 2 sellers combined - only 6,500 sales! Even tho the car market would have grown a lot in 10 yrs!

It just shows the massive fragmentation of the market with so many sizes of vehicle and so many manufacturers. Basically car manufacturers are trying to cater for so many different segments

Spot on mate, I said essentially the same on another forum. The proliferation of manufacturers/model choice is the reason and combined with the growth of the SUV segment, our poor ole Falc is rapidly going out of the picture.



A more telling stat would be to look at yearly Falcon sales from BA onwards given the AU was largely unloved. If memory serves, BA sales in the hey day was 6K and sometime 7K.

[Gobes32]

Interested to know where you found the sales figures. I remember mid '05 when Falcon was strong and Territory was through the roof, would be interesting to see the sales numbers. Good times back then.........

[Kieron]

Here you go Gobes -
http://fordforums.com.au/vbportal/mo...category&cid=2

Russelw has done a top job of tracking sales over the years.

[Mad_Pom]

Top 20 - 2005 Full year
Holden Commodore 66,794
Ford Falcon 53,080
Toyota Corolla 46,415
Holden Astra 33,070
Mazda3 32,570
Toyota Camry (4 cyl) 24,446
Ford Territory 23,454
Holden Utility 4X2 18,877
Ford Falcon Ute 18,384
Nissan Pulsar 17,643
Toyota Hilux 4X4 16,959
Hyundai Getz 16,455
Toyota Prado 15,335
Toyota Echo 15,180
Mazda6 14,783
Toyota Hilux 4X2 14,410
Holden Rodeo 4X2 14,213
Mitsubishi Lancer 13,641
Hyundai Elantra 13,353
Subaru Forester 12,320

Top 20 - 2006 Full year
Holden Commodore 56,531
Toyota Corolla 46,256
Ford Falcon 42,390
Mazda3 32,432
Toyota Yaris 27,990
Toyota Camry (4 cyl) 24,221
Hyundai Getz 20,853
Toyota Hilux 4X4 20,162
Holden Astra 19,681
Ford Territory 18,364
Ford Focus 17,483
Toyota Hilux 4X2 16,723
Ford Falcon Ute 15,858
Mitsubishi Lancer 15,633
Toyota RAV4 14,834
Nissan Navara 4X4 14,362
Holden Barina 13,635
Honda Civic 13,536
Holden Utility 4X2 13,377
Toyota Prado 13,374

[dylancox]

Shame. Falcon being beaten by Toyota Camry is like being beaten by a girl.

[imugli]

Was the AUIII seriously that long ago? 10 years???

The last of the AUIII XR8 220's look even better now than they did at the time :-) 10 years on...

Swap the dash / door trims for BF items and holy moly...