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28-12-2012, 10:48 AM
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Chairman & Administrator
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SYNC Arrives in Ford Focus Range
MELBOURNE, 30 Aug, 2012
The new Focus is the first Ford vehicle built in ASEAN to feature Ford SYNC connectivity platform, which will soon be widely available across the region
The award-winning system provides customers the convenience and flexibility to bring digital media players and Bluetooth®1-enabled mobile phones into the new Focus and operate the devices via voice commands and a steering-wheel mounted control
SYNC can recognise up to 150 voice commands and cope with variations in accents and vocabulary, making it easier to access more content by voice
Turning the all-new Ford Focus into more than a car, the award-winning Ford SYNC system will allow customers to safely and conveniently make phone calls or play their favourite music using voice commands.
The Focus is the first Ford vehicle in Australia to feature the SYNC connectivity platform.
Using the hands-free technology of SYNC, powered by Microsoft, customers can connect almost any mobile phone or digital media player to their Focus via Bluetooth® and USB connection respectively. Drivers can use either steering wheel-mounted controls or voice commands to manage SYNC’s features.
First introduced in North America, SYNC is now installed in more than 4 million Ford vehicles globally and is rolling out through the Asia-Pacific region. With this industry-exclusive system launching across Europe and Asia this year, Ford projects an additional 9 million vehicles will be equipped with SYNC by 2015.
“SYNC has been a transformational technology not only for Ford, but for the entire industry,” said Kumar Galhotra, vice president, Product Development, Ford Asia Pacific and Africa.
“SYNC has been integral to keeping pace with the consumer, delivering value through smart and convenient features that helps keep them connected to their digital lives in a safer, simpler and smarter way.”
Partnering with Microsoft
Ford and Microsoft have worked together for almost six years to develop an integrated communications and infotainment system that connects drivers and passengers to their digital lifestyles.
“Ford has had a long-standing partnership with Microsoft, and together we have been pioneers in developing and delivering world-class voice-activated connectivity systems for Ford customers around the world,” said Galhotra.
At the heart of SYNC is Microsoft’s Windows Embedded Automotive, a powerful and reliable software platform which allows Ford to deliver the most comprehensive package of control and connectivity options, as well as innovative features and functionality that deliver an engaging user experience for customers.
“Microsoft and Ford share a common vision where drivers are connected to the people, information and entertainment they care about while in their vehicle, all in a safe environment,” said Chris Elliott, senior product marketing manager, Windows Embedded, Microsoft Corp. “The platform makes it possible for Ford to more nimbly upgrade the system to keep pace with new market trends and customer demands.”
Drive connected
Ford’s open platform approach to mobile device connectivity has helped SYNC stand out in the industry for its ease of use, allowing for continuous improvement of the user experience. Unlike embedded connectivity systems, SYNC does not allow access to the user’s stored contact information unless his or her phone is connected.
Using Bluetooth technology, SYNC can wirelessly connect a range of mobile phones to the all-new Focus through a process called pairing. Once paired, SYNC will automatically transfer all the names and numbers in the phone’s contact list to the in-vehicle system and whenever the phone is brought back into the vehicle.
A microphone inside the cabin allows consumers to use their mobile phone hands-free while driving. Making a phone call is as simple as pushing a button and saying someone’s name. SYNC also enables Focus customers to continue their mobile phone conversation as they get into the car – without the need to hang up – as the system will instantly connect to the Bluetooth-enabled phone once the car is started.
By seamlessly integrating with the mobile phone, SYNC includes the same features offered on the phone, including caller ID, call waiting, conference calling, a caller log, contact list, a signal strength icon and a phone battery charge icon – all conveniently shown on the new Focus’s centrally-located display screen.
SYNC can recognise the user’s ringtone on supported phones and play it when a call comes in. If unique ring tones have been selected to identify specific callers, SYNC will automatically play those too.
Other than making and receiving calls, SYNC gives the driver full hands-free control over portable media players and USB storage devices.
Users can browse their music collection by genre, album, artist, playlist or song title using voice commands. SYNC can even put together a playlist of the music the driver is in the mood for with the “play similar” command. The SYNC USB port also simultaneously charges the player as the music is being played.
Additionally, SYNC can wirelessly stream the user’s music collection on the mobile phone to the new Focus’ sound system via Bluetooth. All music played through SYNC is high-resolution digital quality.
Voice control improvements
Australian customers who are already familiar with Bluetooth and the voice control system in the Fiesta, Mondeo and Ranger will find that SYNC takes in-car connectivity to another level.
Other than being able to automatically transfer contact information from the mobile phone to the new Focus, SYNC can recognise up to 150 unique voice commands and cope with variations in accents – including the Australian accent, as well as vocabulary. This allows users to take fewer steps and utilise more conversational commands to control SYNC features, making it easier to access more content by voice.
In Australia, SYNC will even be able to recognise Australian English. Ford has been working with its voice technology partner and industry leader Nuance Communications to find a way to make voice recognition even easier and more intuitive for drivers to successfully use, especially first-timers.
“We know people want to stay connected in their vehicles, so Ford is continuing to deliver that connectivity for them responsibly and safely,” said Rod Phillips, SYNC engineering manager, APA. “We aim to make the voice-activated SYNC as easy to use as possible so that drivers can keep their hands on the wheel and eyes on the road.”
Dedicated Australian SYNC website
As part of the rollout of SYNC in the new Ford Focus, customers in Australia will have access to a dedicated website for owners. It showcases the Features and Commands and provides a handy sub-menu for Using SYNC and SYNC Help. There is also a specific owner’s portal to register and get access to important SYNC features.
The website can be accessed through: www.ford.com.au and by following the prompts under the Ownership sub-menu.
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