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The Pub For General Automotive Related Talk |
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#1 | ||
Guest
Posts: n/a
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![]() UPDATED! Please check bottom of this message if you have already been here!!! Heya there, I am a damsel in distress... I am a uni student trying to finish a marketing assignment on Ford's line of passenger cars. One of the things that I need to do is go to you guys, the audience and see what you think on certain issues. Everything from how you see the Ford brand to how you think Ford should be doing things in the future and what you want now. I have included the few questions I am doing my survey on here, but if you could please go to the link below and fill out the survey there, it would be much appreciated! 1. Are you a Loyal Ford person? a. Yes, I only purchase Fords b. Yes, but I will purchase other brand vehicles if I want c. I like Fords but don't own one d. Fords suck and I would never buy one 2. What keeps you loyal to Ford? a. Nothing b. The brand alone c. Quality and service of the vehicle itself d. I don't know 3. When the AU Falcon was coming to the end of it's production lifetime, did you join in with all the other car bashers who thought it was a piece of crap? Definition of piece of crap: Had poor build quality, performance, etc. a. I don't know what you are talking about b. No. Of course not. I have blue ovals running in my veins c. Yes, but only because everyone else was d. Yes, I truly believe the AU Falcon to be a piece of crap. 4. When Ford released the new Territory in 2004, what were your initial perceptions of it? a. Piece of crap b. Nice, Sleek and Modern c. I JUST WANT ONE! d. No idea 5. If you ever considered(or have) bought a Ford Territory, what group of consumers would you fall into? a. The business man/girl (Any age, using vehicle just for to and from work and trips) b. The Young Family (Have children age 0-6 years) c. The older family (Have Children age 6-18 years) d. Young, no children, adventure seekers (18-35 Years) 6. What would be the main pulling feature for you if you were considering buying a Ford Territory? a. AWD capabilities b. RWD capabilities c. Space d. High seating position 7. What do you think the most important thing to you is about the Ford brand? a. It is Ford, enough said b. The Cars and their flexibility in everything from everyday uses to customisation c. The quality and service d. Nothing worth mentioning 8. What sort of car would you see the Ford you wish to purchase as? a. Luxury b. Sports c. People mover(4WD, Sedan or People mover) d. Get me from A to B The link to the online colated version of this survey is: http://www.surveymonkey.com/s.asp?u=775181384622 Updated bit: I now have a positioning survey also to have filled out... so if you have another chance, please drop into: http://www.surveymonkey.com/s.asp?u=860021385314 This one does take a little bit more out of you to fill out... But if you could please fill out at least the Ford and Holden bits it would be Very good of ya'll. Thanks for your help! Driver chick Last edited by driver_chick; 02-10-2005 at 04:32 PM. Reason: Adding a bit! |
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#2 | ||
Afterburner + skids =
![]() Join Date: Dec 2004
Location: Skidsville
Posts: 12,113
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Ok I did your survey.
However, for an assignment, I really don;t think the word "crap" will help your marks any. Good luck.
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Speed Kills. So buy an AU XR8 and live forever. Oo\===/oO |
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#3 | ||
V8 Powaah
Join Date: Jan 2005
Location: Sunshine Coast, QLD
Posts: 1,994
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Done, Good Luck with it
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FG G6E Turbo- Seduce & Cashmere - Sold XF S pack Sedan- AU 302 Windsor, T5, 2.77 LSD, Many Mods
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#4 | ||
FF.Com.Au Hardcore
![]() Join Date: Dec 2004
Posts: 12,083
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Done..
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Older, wiser, poorer. Now in Euro-Trash. VW Coupe V6 4motion.
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#5 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 4,167
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done but its a bit vague in parts. 3mins tops
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igodabigblackshinycar and I relented and allowed a BMW into the garage. ![]() |
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#6 | ||
Silhouette AU1 TS50.
Join Date: Dec 2004
Location: Radiator Springs, Victoria.
Posts: 2,135
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My answers: 1-a, 2-b, 3-a, 4-b, 5-b, 6-c, 7-a, 8-b.
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"People can have the Model T in any colour.. so long as it's black." HENRY FORD (30/07/1863 - 07/04/1947) PIC'S OF MY T1 TS50.
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#7 | ||
Number 5 is alive!
Join Date: Dec 2004
Location: Melbourne, Vic
Posts: 3,438
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All done!
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Kerry Tickford wings are for Tickford cars! "Experimental Racer" #6 1994 Gunmetal XG XR6 1997-1999 [B][COLOR=Red] 1994 Le Mans Red ED 2008 MA XR5 Mondeo 2015 VOLVO V60 T6 R-DESIGN-POLESTAR Enhanced ![]() |
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#8 | ||
Who Loves Mountain Women
Join Date: Jul 2005
Location: Blue Mountains
Posts: 363
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done and done!
wow what an exciting saturday night...
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XLS 99 UTE It is Black... XLS Falcon Ute Full Sick 2.5 Inch -> To Double 3 Inch Tips Exhaust Sports System 18 Inch Bling Bling Rims Altezza Tail Bling Bling Lights Kenwood Head Deck + Amps + Bling Bling Sub Bright Orange BLING BLING Fordforums.com Sticker OOoooohh Yeah! Bling Bling |
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#9 | |||
FF.Com.Au Hardcore
Join Date: Jun 2005
Location: Some say.......
Posts: 3,830
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Done.. would be good to find out results when your finished.. good luck
I agree with Peuty.. on the basis of 1. never call any ford 'crap' (in public) and 2. it won't go down well with any assignment
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#10 | ||
Clevo Mafia Inc.
![]() Join Date: Dec 2004
Location: Melbourne
Posts: 10,496
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I had a problem with question 3.
There was nothing wrong with the AU, it just had subjective styling, that does not make it crap. |
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#11 | ||
FTF Club Moderator
Join Date: Jan 2005
Location: Driving my Tickford T3 Wagon in Sydney
Posts: 3,132
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Done.
My answers: 1. A 2. B 3. A 4. B 5. D 6. A 7. A 8. B I own an AU and there is nothing wrong with it. I like the styling.
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Albert Einstein: Es ist schwieriger, eine vorgefaßte Meinung zu zertrümmern als ein Atom. (It is more difficult to alter a preconception than split an atom) Falcon Tickford FPV (FTF) Car Club of NSW Fords in the Park 2010 I use and recommend Stingray Car Security. http://www.stingraycar.com.au/ |
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#12 | ||
Banned
Join Date: Dec 2004
Location: Livin On The Edge
Posts: 7,354
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a
b d b d a b b |
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#13 | ||
Guest
Posts: n/a
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just a couple of comments regarding your survey, did u realise all the questions allowed users to pick more than one option, and this doesnt make sense in all instances, and could affect your results?
Secondly the choice of language...did you dumb this down on purpose, and play to a certain stereotype people have of those who drive Fords or Holdens? Because if this wasnt intentional...i cant imagine your marketing lecturer/tutor being too pleased with the question set. Regards Russell |
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#14 | ||
Getting There
Join Date: Jan 2005
Location: Kununurra, WA
Posts: 93
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That survey seemed very vague, and whats with the territory questions.
I thought it was about ford and the brand, not just one model. A person with 1 post saying to fill in a survey. Bit sus.
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1996 EF2 XR6 Manual |
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#15 | ||
Regular Member
Join Date: Jan 2005
Location: Rosemeadow
Posts: 173
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Done. Good Luck.
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#16 | ||
Guest
Posts: n/a
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Heya peeps,
So far things are going great with the survey. Thankyou for your partiipation. If there are any other people out there who havn't filled it in yet, please have a go. On a couple of those comments, first up thanks for the constructive criticisim, but let me put a couple of things straight. 1. I don't think the AU is crap. I have a good appreciation of all models of Ford and All Ford day is my fav day of the year. This is merley to set straight a few so called "Facts" that have turned up in schollarly journals such as Motor Magazine... 2. No, I didn't "Dumb down" the survey as that is just stupid, but spiced it up a bit so you would be interested in voicing your opinion on these things. The reason why the questions are so random are because the assignment is so damn random! hehehe... I ma actually a Mech. Eng. student and am doing marketing to get a foot in the door with Ford's product development arm. I figure if I have to do market research on the different things in the assignment, I might as well make it interesting and fun. 3. The Territory stuff is because I cheated on the assignment. It is about market targeting and positioning and finding out how Ford would have come to the conclussions that they did to make products such as the territory. The Territory was made specifically with the Australian public in mind and I had to come to YOU the target audience and get confirmation of these facts from you. 4. I know that you can pick more than one answer, Sorry...I couldn't help that. But thanks. 5. I know I am a slack bottom poster atm. with this my only post thus far but I was only just alerted to the fact that such a forum existed. I thought I only got to talk like this down the pub with me mates or watching the V8s! I promise I will be here alot more often now... That and if Ford want to actually hire me, I will need to know what YOU the public want in your new cars! ![]() You guys are awesome! Thanks heaps for your help! See ya'll around... Driver Chick |
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#17 | ||||
AFF's 1st DM.......
Join Date: Dec 2004
Location: Wha???... There is only 2 states 2 be in.. WA or Drunk..
Posts: 6,200
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Quote:
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FORD GIVING POWER TO THE PEOPLE Alloy headed 347ci EDXR8 13.21 @107.7mph Quote:
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#18 | ||
Zoom Zoom
Join Date: Jan 2005
Location: Melbourne, VIC
Posts: 4,352
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Doneskies
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2012 Mazda3 MPS
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#19 | |||
Aussie_Geo
Join Date: Jul 2005
Location: Kensington, WA
Posts: 271
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Quote:
Would not call anyone in here as part of the "normal" population...... and I use meself as a prime example :hihi: oh and best of luck with getting a job at Ford, the marketing Department in any large corporation is the best place to retire too ![]() Peter
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![]() ![]() :sm_headba 366 rwkw 770 Nm Xtreme Tuned and Nizpro Stage 2 :sm_headba WARNING! Highly Addictive
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#20 | ||
Guest
Posts: n/a
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But huney, it isn't meant to be a wide varied cross section. It is meant to be based on people that would actually buy Ford cars. I thought this place would be the Best(And has proven to be so) place to do this. I preffer that to standing outside of Keira Ford and Begging people to do a survey. hehehe....
All I had to do was proove that you people existed. And you do! How happy I am that I am not the only one! hehehe... I would have been really sad if I turned up here and everyone told me to bugger off. Buy ya'll have been so nice! |
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#21 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 22,900
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Good luck with this, im doing marketing to at university this semester and its giving me the s, lucky im good at it tho!
Also i answered it online for you. mite wanna remove the word crap from your assignment tho! ![]() |
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#22 | |||
Silhouette AU1 TS50.
Join Date: Dec 2004
Location: Radiator Springs, Victoria.
Posts: 2,135
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Quote:
ps: I like the sig, another famous quote by the great man Mr Henry Ford. Just like mine (see post #6).
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"People can have the Model T in any colour.. so long as it's black." HENRY FORD (30/07/1863 - 07/04/1947) PIC'S OF MY T1 TS50.
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#23 | ||
Guest
Posts: n/a
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hehehe... thanks guys. And yes I wll remove the word crap from the assignemnt. I will be dumbing it down for the person marking it! hehehe...
Hey, does anyone have an opinion on where you see the Ford Territory heading though? I will put this post into the Territory section, but just as a general thing. What do you see it going as? A Soccer Mom Mobile, A luxury AWD to beat the Subie outback or what? I only ask because I have to do this map to place everyone on it... Also. What do you think are the most important features of it? What are the things that you wished you could have added to the survey? Thanks guys! Luv DC Last edited by driver_chick; 02-10-2005 at 03:27 PM. Reason: Speeling mistakes! ooohhhh |
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#24 | ||
The one and only
Join Date: Dec 2004
Location: Carrum Downs, Victoria
Posts: 9,053
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1. Are you a Loyal Ford person?
b. Yes, but I will purchase other brand vehicles if I want 2. What keeps you loyal to Ford? b. The brand alone 3. When the AU Falcon was coming to the end of it's production lifetime, did you join in with all the other car bashers who thought it was a piece of crap? Definition of piece of crap: Had poor build quality, performance, etc. d. Yes, I truly believe the AU Falcon to be a piece of crap. 4. When Ford released the new Territory in 2004, what were your initial perceptions of it? b. Nice, Sleek and Modern 5. If you ever considered(or have) bought a Ford Territory, what group of consumers would you fall into? c. The older family (Have Children age 6-18 years) [My folks bought one] 6. What would be the main pulling feature for you if you were considering buying a Ford Territory? c. Space 7. What do you think the most important thing to you is about the Ford brand? b. The Cars and their flexibility in everything from everyday uses to customisation 8. What sort of car would you see the Ford you wish to purchase as? a. Luxury b. Sports [bit of both]
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1992 DC LTDHO 360rwkw built by me Tuned by CVE Performance Going of the rails on a crazy train Other cars include Dynamic ED Sprint, Dynamic DL LTD, Sparkling Burgundy DL LTD, Yellow, Red & Blue XB sedan & Black XB Coupe
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#25 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Brisbane
Posts: 691
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Done.
Amazing to see a girl doing mech eng and into fords ofcause. Good on ya! We need more women in our profession, us guys are incredibly lonely. Make sure you do some control systems subjects in the future too. If you're into cars, believe me, you'll love it.
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93 ED Futura, I6, KKK500r Turbo, Dev 5 head, custom Surecam, TKO500, Lokka. 250rwkw@4000rpm, 9psi, and lots of boost taper. Comming soon: T04Z, plenum, TrueTrac. |
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#26 | ||
Regular Member
Join Date: Jan 2005
Location: Narre Warren, Vic
Posts: 207
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doneroo
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#27 | ||
FF.Com.Au Hardcore
Join Date: Sep 2005
Location: South east Melbourne
Posts: 1,790
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ok done
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XD with EL xr8 front 393 12.1 114mph on lpg: Sold
FG F6 Manual 366RWKW tuned by BLUE POWER ![]() ![]() ![]() ![]() ![]() |
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#28 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Northern Sydney
Posts: 1,908
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Haha, done.
But in all seriousness, I'm not too sure how your going to try and use this? In the first quiz the answers in many circumstances are skewed to getting either a positive or negative result and fordforums isn't representitve of the motoring public - or all the people who purchase ford. For the second, obviously, if you posted on LS1, Aussiemagna, Pulsar.org or street commodores then you'd get biased results as well. If your looking specifically at the Territory then I suggest maybe a couple of responses on 4wd forums could be more beneficial? Additionally, you might want to have a read in the current wheels magazine about the just released Mitsubishi 380 - it goes into a bit of detail about the direction that Mitsubishi took to build the car on public perception - this pretty much applies to every manufacturer Last edited by Dave_au; 03-10-2005 at 12:43 AM. |
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#29 | ||
.........................
![]() Join Date: Sep 2005
Location: Melbourne
Posts: 95
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done and done.
good luck |
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#30 | ||
Guest
Posts: n/a
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hehehe... Thanks for the help guys.
The info I got was heaps good. It is just what I was hoping for! I will close the surveys and post the results in 24 hours! Thanks again Kirst. PS: Donno... Doesn't control theory suck? I hear all the big guys in 3rd and 4th year crying about it all the time! And BTW. Where on campus are you in QLD uni? I am on campus at UOW!!! Uni of Wollongong if ya'll didn't guess! |
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