![]() |
|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
![]() |
|
Thread Tools | Display Modes |
![]() |
#1 | |||
FF.Com.Au Hardcore
Join Date: Nov 2009
Location: Ipswich, Qld
Posts: 1,354
|
Interesting reading this morning...if this is a repost, I'm sorry - I couldn't find anything about it...
Quote:
__________________
----------------------------------------------------- 2012 Focus ST Tangerine Scream Continually having a battle of wits with unarmed opponents. Sez ![]() Photo's by Sez |
|||
![]() |
![]() |
#2 | ||
formerly millenium_falcon
Join Date: Jun 2007
Location: NSW Central Coast
Posts: 806
|
what a great signing, be interested to see how they use him
|
||
![]() |
![]() |
#3 | ||
FGX XR8
Join Date: Jan 2008
Location: Melbourne
Posts: 702
|
This must have been one of the outside sponsorships that lured him downunder. Very good signing in my opinion.
|
||
![]() |
![]() |
#4 | ||
You dig, we stick!
Join Date: Mar 2006
Posts: 7,461
|
__________________
"....You don't put the car through engineering" - Rod Barrett. |
||
![]() |
![]() |
#5 | ||
Virtuous Bogan (TM)
![]() Join Date: Jan 2005
Location: TAS
Posts: 27,553
|
That is great! The grey nomads still have AM and those with a pulse can perhaps relate more to HK.
I do say that in jest, I hope AM is kept and ussed for motorsport/club marketing and Kewell can look at "luring" younger people perhaps? I think Ford/FPV do have image issues with the younger generations, the XR6T has help enormously, and the F6, but the GT IMO is seen as an older mans car. Fair enough too, im sure the average age of an owner is 50 (yes its a guess), but that might have more to do with disposable income aswell. Either way, a good move as his going to get massive publicity. |
||
![]() |
![]() |
#6 | ||
Regular Member
Join Date: Mar 2008
Posts: 459
|
![]() |
||
![]() |
![]() |
#7 | ||
FF.Com.Au Hardcore
Join Date: Aug 2011
Location: Adelaide
Posts: 734
|
Saw him having a couple of hot laps with Will Davison before the Phillip Island race today.. Now I know why. Good signing IMO.
|
||
![]() |
![]() |
#8 | ||
Regular Schmuck
Join Date: Dec 2004
Posts: 5,640
|
Maybe I'm missing the point. A soccer player winding down his career promoting a performance sedan? Seems a little disjointed to me.
|
||
![]() |
![]() |
#9 | ||
Virtuous Bogan (TM)
![]() Join Date: Jan 2005
Location: TAS
Posts: 27,553
|
Its got nothing to do with the link but pure marketing. Who do you think is going to be in the news all the time with a FPV logo near by?
When he rocks up at training and they film him getting out of his car..guess what he will be driving.... Just product placement basically. He will do more for brand awareness than AM ever will, AM has the cred with the enthusiasts, but they already know who FPV are. |
||
![]() |
![]() |
#10 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 12,077
|
Quote:
But I suspect you are right about the age of buyers. When I bought my BA GT-P at 44 I was the second youngest person on my FPV day (the first one on QLD). In the subsequent 6 or 7 years money became easy to get and there seemed to be a lot of younger people buying basic GTs with stripes on 7 years finance and 40% balloon (I know a couple of them) but now the economy is a bit tighter and buying an expensive new car is a lot more difficult. What goes around comes around and shortly the economy and confidence will be strong again and people (of all ages) will be more inclined to buy toys rather than necessities so GT sales will increase. |
|||
![]() |
![]() |
#11 | ||
Virtuous Bogan (TM)
![]() Join Date: Jan 2005
Location: TAS
Posts: 27,553
|
Back handed praise with that post Flappist?
![]() My point about the younger generation is that building the brand is not always about targeting buyers right now. When people go on about HSV/Holden having good marketing its not just about the adds on TV. They somehow get into the minds of younger people, the brand is just about a household name. I wouldnt be confident saying the same for FPV. Todays dreamers are tomorrows buyers, doesnt mean you spend all of your energy on them but to discount them as useless is also incorrect and doesnt help for growing your business. Hence why I think AM is good for current buyers and someone like Kewell, who is going to get MASSIVE airtime (I dont like soccer, but his in the news down here all the time now) is good for growth and attraction. Put it this way, its sure as hell not going to hurt the brand. And if all it takes is a company car and some V8SC tickets then thats cheap IMO. |
||
![]() |
![]() |
#12 | ||
Powered By EcoBoost
Join Date: Mar 2011
Location: Central Qld.
Posts: 3,483
|
I am am a Football tragic, I have played, coached, refereed and administered the game locally, so I am biased.
It seems a positive move to me, maybe not to the next person. If you needed a celebrity or sports star to sell cars who would it be? Maybe that should be another topic! Harry Kewell is nearing the end of his playing days, like a lot of other players who have been here before playing in the A league, as they are not a hot item in Europe where the REAL money and competition is. Harry is a BIG draw card when he is here playing football and doesn't have a bad reputation or a chequered past. Football (soccer) is like cricket & basketball, it isn't tied to states. It is played all over the nation with very high junior registrations. These kids look up to these type of players. Hopefully this will be ground work by Ford or FPV for the future buyers! This signing by Ford or FPV would have been part of the sign on package with Melbourne Victory, He wouldn't be cheap, I wonder what Hyundia (as an A League sponsor) have to say about this. Last edited by 4stanger; 18-09-2011 at 03:23 PM. |
||
![]() |
![]() |
#13 | ||
FF.Com.Au Hardcore
Join Date: Sep 2010
Location: Melbourne
Posts: 934
|
Fantastic news. You'll be surprised how many people have no idea who AM is
|
||
![]() |
![]() |
#14 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,001
|
Hold up, people actually watch anything to do with Soccer here?
|
||
![]() |
![]() |
#15 | ||
Custom FG XR6!
Join Date: Nov 2009
Location: Perth - N.O.R
Posts: 1,094
|
Is Allan moffat is an ambassador aswell? Couple of people on Facebook saying fpv dumped him?
__________________
2009 FG XR6 ![]() ![]() |
||
![]() |
![]() |
#16 | |||
You dig, we stick!
Join Date: Mar 2006
Posts: 7,461
|
Quote:
__________________
"....You don't put the car through engineering" - Rod Barrett. |
|||
![]() |
![]() |
#17 | ||
Broken
Join Date: Dec 2005
Posts: 7,845
|
Moffat wasn't a comfortable, marketable fit IMO.
Hk will provide a greater level of exposure to the aspirational market, tomorrows owners. While a lot of those kids won't buy one in the short term, as a longer term strategy it should work well. Moffat was never an approachable, yet alone likable guy. Unlike someone like john bowe. He would have been a better fit than a retired dude with an accent.
__________________
The Scud GT 11.4 @ 128, 1.88 60ft. |
||
![]() |
![]() |
#18 | ||
FF.Com.Au Hardcore
Join Date: Aug 2007
Location: Melbourne
Posts: 838
|
Good signing. Kewell has done wonders for the Politix brand, hopefully he can do the same for FPV.
|
||
![]() |
![]() |
#19 | |||
335 - STILL THE BOSS ...
Join Date: Dec 2004
Location: Melb East
Posts: 11,421
|
Quote:
__________________
'73 Landau - 10.82 @ 131mph '11 FG GT335 - 12.43 @ 116mph '95 XG ute - 3 minutes, 21.14 @ 64mph 101,436 MEMBERS ......... 101,436 OPINIONS ..... What could possibly go wrong! Clevo Mafia [SIGPIC][/SIGPIC] |
|||
![]() |
![]() |
#20 | ||
Banned
Join Date: Nov 2009
Posts: 3,922
|
I used to go to school and play soccer with harry kewell in the earlier years, a trememdous talent not only at soccer but other sports too.
I've seen him do some magical things on the soccer field that is obviously harder to pull off against international competition. At the age of 8 I was certain he would at least play for australia. Fpv can't do any harm to associate with such champions. He really is at the top of his game. |
||
![]() |
![]() |
#21 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: ACT
Posts: 11,647
|
Quote:
Kewell coming back to Australia will do good things for Football in this country. Well, that's the plan I'm sure. So why wouldn't ford want to be part of this. Yeah it's nice to have racing legends as ambassador's, but there's a new generation of FPV buyers coming along. Not many of the younger generation can associate with Moffat and most never saw him race anything outside of Youtube. I don't think many people care who Moffat is. He's just some old dood who used to drive fords at Bathurst. A different era. Having Kewell onboard is a good thing. |
|||
![]() |
![]() |
#22 | ||
Banned
Join Date: Mar 2011
Posts: 455
|
Ok, lets see.... On one hand you have HK, an idol to many 15 to 50 year old sports orientated men, then you have FPV, trying to sell their brand to 15 to 50 year old sports orientated men..
Seems like a great "connect" for FPV. |
||
![]() |
![]() |
#23 | |||
Miami Pilot
![]() Join Date: Jan 2005
Location: ACT
Posts: 21,701
|
Quote:
Perhaps his english/aussie hybrid accent that attracts him to FPV? FPV should sign Fevola while they're at it.
__________________
-----------------------------------------------------------------
The Hammer: FG GTE | 376rwkw | 1/4 mile 11.793 @ 119.75mph 1.733 60' (4408lb) 1 of 60 FG MK1 335 GTEs (1 of 118 FG Mk 1 & 2 335 GTEs). Mods: Tune, HSD/ShockWorks, black GT335 19” staggered replicas with 245 & 275/35/19 Michelin Pilot sport 5s Daily: BF2 Fairmont Ghia I6 ZF, machine face GT335 19” staggered Replicas with 245s and 275s, Bilsteins & Kings FPV 335 build stats: <click here> Ford Performance Club ACT |
|||
![]() |
![]() |
#24 | ||
Luxojet
Join Date: Oct 2005
Location: Adelaide
Posts: 1,883
|
Ford will kick some goals with this.... oh wait Soccer, bugger all goals haha.
All jokes aside I can't see this hurting Ford.
__________________
Rides: -Toyota Blade Master G. -Ford G6ET (that will be for sale) |
||
![]() |
![]() |
#25 | |||
Miami Pilot
![]() Join Date: Jan 2005
Location: ACT
Posts: 21,701
|
Quote:
__________________
-----------------------------------------------------------------
The Hammer: FG GTE | 376rwkw | 1/4 mile 11.793 @ 119.75mph 1.733 60' (4408lb) 1 of 60 FG MK1 335 GTEs (1 of 118 FG Mk 1 & 2 335 GTEs). Mods: Tune, HSD/ShockWorks, black GT335 19” staggered replicas with 245 & 275/35/19 Michelin Pilot sport 5s Daily: BF2 Fairmont Ghia I6 ZF, machine face GT335 19” staggered Replicas with 245s and 275s, Bilsteins & Kings FPV 335 build stats: <click here> Ford Performance Club ACT |
|||
![]() |
![]() |
#26 | ||
Regular Member
Join Date: Sep 2005
Posts: 431
|
as a young guy (27 is still young...right?) i could not relate at all to allan moffat. He peaked no interest in me for fpv products whatsoever. He was just an old man with an accent driving a car that had something to do with fords.
Take that as the average car buyers attitude. AM appeals to those car enthusiasts mainly from his generation or those that grew up watching him in his racing days. Its a very limited marketing option. HK on the other hand is internationally well known soccer player..a sport watched by thousands if not millions more than v8 supercar fans. Its a good move and will definitely work in fords favour. |
||
![]() |
![]() |
#27 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,040
|
Quote:
|
|||
![]() |
![]() |
#28 | ||
Steve
Join Date: Jun 2007
Location: Sth East Qld
Posts: 1,284
|
Interesting considering Hyundai sponsor the A League.You would have thought Hyundai would have snapped him up considering he is the marquee player.
__________________
Currently no Fords . 2005 Statesman International 5.7, Mazda 2 and a Hilux. Former Fords: 2010 Ford Escape 2007 BF11 GT, TE50 Series 1 ,AU V8 One Tonner ,EL Falcon Wagon, ED Fairmont , EB Falcon Series 1. Mk 2 Cortina Company Fords : 3 BA Falcons , EB 11 Falcon Wagon , Ford F350 351 V8. |
||
![]() |
![]() |
#29 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 3,198
|
Quote:
Bogan free zone. |
|||
![]() |
![]() |
#30 | ||
FF.Com.Au Hardcore
Join Date: Mar 2009
Location: Barellan Point
Posts: 571
|
I'd still go for Eric Bana and John Bowe. But that's just my 2 cents
__________________
Current Ride - 2013 Ford Ranger, XLT 4x4, ARB kitted brick Former Current ride - 09 XR6T in Octane, with a pinch of Sports pack Weekender - Ford Cortina 1969 coupe Project - 1968 Ford Cortina 4 door |
||
![]() |