2015 Mustang Australian Price

[MAGPIE]

Originally Posted by Loud_Noises

By the same token, so is the upcoming XR8...

Despite musings to the contrary on this forum, the Mustang in general is not a premium product. With an approximate drive away price of $US35k for the Mustang GT with no option boxes ticked, there is no reason the same no frills GT should not be in the AUD$48k - $53k bracket in Australia.

If the $65-70k rumblings are true, Ford will struggle to move them.

The GT is hardly a "no frills" car

Ford has upped the ante and this 2015 Mustang is a more premium product than the previous model.

Add $2k to your price bracket above and I'd agree with you.

I do agree $65-70k is too much. If we get the Fastback GT Premium with PP then between $60-65 is fair.

[XR Martin]

$70k for a V8 Convertible is more than fair, considering if you want one made by anyone else you would need $150k+

[Nikked]

Originally Posted by XR6 Martin

$70k for a V8 Convertible is more than fair, considering if you want one made by anyone else you would need $150k+

Actually, $65-70k for a V8 coupe is more then fair too, you have to spend at least 90 grand more to buy a C63 AMG...cheapest V8 coupe on the market now, 100k more gets you a RS5 cabriolet...iirc, the cheapest V8 convertible on the market...until the c63 cabriolet is released...


Depending on measured performance, there may not be much under 150K that could compete with the mustang.

[Trump]

If the Mustang GT can be sold in the home market for AUD$41k (at current exchange rate), there is no justifiable reason for a AUD$60-70k price here. No matter how much FoA is aiming to push the Mustang as a premium product, anyone with even a hint of interest will know what the real price of the car is and shirk their nose at them.

Another fact a lot of people don't realise is Ford Australia won't be landing them for AUD$40k; based on noises I am hearing from the US, the landed cost will be closer to AUD$30k.

[Juan Loco]

People really need to stop this "Oh it sells for $X in America nonsense>'
That's like comparing the price of Queensland bananas to WA rump steak.

For starters, the RHD Mustang is NOT "sold for $X) in America. IF you could buy one there I imagine they would charge you a hefty premium.
Why don't you look and see how much they will sell for in the UK or Japan???

If Mustangs sold for $200,000 in the USA, and they launched it here $150,000, would everybody rush out and buy one because it was "cheaper"???

Prices are determined by the (local) market not by some fanciful reference to some other completely irrelevant price.

The ONLY point at which it becomes remotely relevant is competition from parallel importing.
SO the question is NOT "how much does it sell for in America?" It's "how much would it cost a parallel importer to buy the car in America, have it converted and compliance, shipped to Australia and Marketed with a warranty.

In reality, all that is relevant is how & where the Mustang sits in the Australian Market, relative to other cars sold HERE.

[RSEA]

Yeah.... you sound like an importer or the owner of a converted car. No way anyones paying converted money or anything like it for factory RHD cars

[Polyal]

Originally Posted by RSEA

Yeah.... you sound like an importer or the owner of a converted car. No way anyones paying converted money or anything like it for factory RHD cars

Exactly...the RRP from a LHS or a RHD would be damn close in terms of material costs (should be the same). It just depends on the volume difference as to how that effects the sale price.

Will be interesting to see how the US sales stack up against all of the RHD's...wonder if that equation will turn around.

[jmack]

people keep throwing up the what would it cost to import 1 and convert it.well with it coming from the factory as a rhd we are only paying for it to be assembled once,not disassembled and then reassembled.ford r&d cost for rhd are spread right across the worlds rhd market not just the small aussie market so have to recoup less per vehicle.if they price it in a comparable market in australia v8 coupe well its going to be north of 100k.anything in life is worth what people are prepared to pay for it,overprice it and it will have a short life here

[bungarra]

Originally Posted by jmack

people keep throwing up the what would it cost to import 1 and convert it.well with it coming from the factory as a rhd we are only paying for it to be assembled once,not disassembled and then reassembled.ford r&d cost for rhd are spread right across the worlds rhd market not just the small aussie market so have to recoup less per vehicle.if they price it in a comparable market in australia v8 coupe well its going to be north of 100k.anything in life is worth what people are prepared to pay for it,overprice it and it will have a short life here

One of my UK relatives who is into V8's (yes has a RHD 65 Mustang he bought when working in Oz), the price the Ford UK dealer nearest to him is quoting 35K before on roads for the 5 Litre version.

[Freiherr]

Originally Posted by bungarra

One of my UK relatives who is into V8's (yes has a RHD 65 Mustang he bought when working in Oz), the price the Ford UK dealer nearest to him is quoting 35K before on roads for the 5 Litre version.

Wow, that's expensive. 35K UK is 65K Aus, and when you add GST and onroad costs, the price is then 77K Aus.

[MAGPIE]

Originally Posted by Juan Loco

People really need to stop this "Oh it sells for $X in America nonsense>'
That's like comparing the price of Queensland bananas to WA rump steak.

For starters, the RHD Mustang is NOT "sold for $X) in America. IF you could buy one there I imagine they would charge you a hefty premium.
Why don't you look and see how much they will sell for in the UK or Japan???

If Mustangs sold for $200,000 in the USA, and they launched it here $150,000, would everybody rush out and buy one because it was "cheaper"???

Prices are determined by the (local) market not by some fanciful reference to some other completely irrelevant price.

The ONLY point at which it becomes remotely relevant is competition from parallel importing.
SO the question is NOT "how much does it sell for in America?" It's "how much would it cost a parallel importer to buy the car in America, have it converted and compliance, shipped to Australia and Marketed with a warranty.

In reality, all that is relevant is how & where the Mustang sits in the Australian Market, relative to other cars sold HERE.

Wrong wrong wrong !

Conversion costs are an irrelevance now, this is a global vehicle just like all the jappa's and euro's that are produced LHD & RHD.

You are right about prices being determined by the local market, Ford will price so as to cream as much profit as possible but if they price it too high I think people will vote with their feet.

They may still get the hardcore Mustang aficionados to buy but anyone who is not one will just choose another option.

[Polyal]

See how the price goes after 12 months. As much as I want one the smarter money is waiting until the hype settles.

[UberKnee]

Comparisons to zee Germans V8 coupes is a little off as well, as nice as the modern Stangs are, tech wise their a ways behind zee Germans still. And then there's the badge, end of the day a Ford is just a Ford; working class mans car(s).

[SumoDog68]

Originally Posted by Juan Loco

People really need to stop this "Oh it sells for $X in America nonsense>'
That's like comparing the price of Queensland bananas to WA rump steak.

For starters, the RHD Mustang is NOT "sold for $X) in America. IF you could buy one there I imagine they would charge you a hefty premium.
Why don't you look and see how much they will sell for in the UK or Japan???

If Mustangs sold for $200,000 in the USA, and they launched it here $150,000, would everybody rush out and buy one because it was "cheaper"???

Prices are determined by the (local) market not by some fanciful reference to some other completely irrelevant price.

The ONLY point at which it becomes remotely relevant is competition from parallel importing.
SO the question is NOT "how much does it sell for in America?" It's "how much would it cost a parallel importer to buy the car in America, have it converted and compliance, shipped to Australia and Marketed with a warranty.

In reality, all that is relevant is how & where the Mustang sits in the Australian Market, relative to other cars sold HERE.

Mustang price in USA is not completely irrelevant - it is the benchmark price for what is a basically same car in LHD vs RHD. You only have to look at RHD Apple computer ,content and software prices which clearly debunk different spec product factor and pricing levels connection.
Jeep (and Chrysler ) are selling because the price is right .

[Tbm1121]

Ford will be pricing the car at whatever they think they can sell them at, they don't care if you think it's overpriced, or if its good value, they care about sales, if the numbers don't stack up they will drop the price, if they are where they predict them to be the price stays where it is. That's all that matters to the decision makers.

[Bossxr8]

Originally Posted by Polyal

Exactly...the RRP from a LHS or a RHD would be damn close in terms of material costs (should be the same). It just depends on the volume difference as to how that effects the sale price.

Will be interesting to see how the US sales stack up against all of the RHD's...wonder if that equation will turn around.

From memory the split will be around 60/40 US/export.

[XR Martin]

I seem to recall hearing that they need a 1000/month to justify RHD production.

[Juan Loco]

[davenl5l]

Originally Posted by UberKnee

Comparisons to zee Germans V8 coupes is a little off as well, as nice as the modern Stangs are, tech wise their a ways behind zee Germans still. And then there's the badge, end of the day a Ford is just a Ford; working class mans car(s).

merc's are ugly

[P6LTD351]

Originally Posted by XR6 Martin

I seem to recall hearing that they need a 1000/month to justify RHD production.

They will easily achieve that worldwide.

[UberKnee]

Originally Posted by davenl5l

merc's are ugly

Opinion =/= Fact.

And doesn't change that Ford is just a working class car brand, Merc have a much more upper class status.

[flooded one]

Originally Posted by UberKnee

Opinion =/= Fact.

And doesn't change that Ford is just a working class car brand, Merc have a much more upper class status.

second that. people that drive Mercs aren't exactly going to want to buy a Mustang. no matter how good it is.

[RSEA]

Originally Posted by wildrider

second that. people that drive Mercs aren't exactly going to want to buy a Mustang. no matter how good it is.

thats just not true

[LoudPipes]

Originally Posted by RSEA

thats just not true

There are always exceptions to the rule, particularly among performance car lovers who may wish to own fast examples of both.

Still if I was a betting man I’d put my money on the bulk of Merc owners not being interested in Mustang.

I would also say the same about many other vehicle owners.

Mustang is a 2 door massed produced performance car which isn’t on the shopping list of most buyers.

[XR Martin]

Why does anyone care what Merc driver's think or do? Are they seen as the epitome of the human race or something?

[Guzz226]

Isn't the comparison to other brands eg Chrysler and the 300 and their US-Aus pricing more meaningful than to a parallel importer who doesn't have a business with the latest model given it is factory RHD?

[OCTANEBOSS]

IMO Mercs are overpriced ....... only those with cash can splash. I hope those at Ford Australia come up with a reasonable price for all there future cars including the Mustang to be sold here. At least then I can have a choice other than a brand the comes from mostly Asia. If the yanks can produce cars at reasonable price there then they should pass it on to there export market. My heart tells me this may not be the case because we seem to getting shaf... by rest of world and some of our fellow countrymen in lots things these days.

Cant wait to finish work and jump into hopefully a RH drive Mustang that has been fitted with the goodies from some of our Aff sponser's. I love me Fords and always will, just hope they dont price themselves out of the Australian market with the Mustang

[LoudPipes]

Originally Posted by XR6 Martin

Why does anyone care what Merc driver's think or do? Are they seen as the epitome of the human race or something?

I’ve often wondered that myself.

At a guess I’d say the Mercedes brand or their owners are used on this forum as nothing more than a suitable reference which would in reality actually encompass all Euro or higher end vehicles more than just targeting Merc owner’s themselves.

The real point is why compare completely different types of vehicles in the first place, they are at polar opposites in mindset and the market segment.

You may as well say SUV’s are crossed shopped with Mustang.

At the moment the Mustang’s biggest advantage is it won’t have any 2 door V8 competition at its price point in Australia. That should get some bums on seats and if it is successful then it’s possible some of its natural Yank competitors may arrive and make a small niche market a bit more affordable and interesting.

[hootar]

Originally Posted by LoudPipes

I’ve often wondered that myself.

At a guess I’d say the Mercedes brand or their owners are used on this forum as nothing more than a suitable reference which would in reality actually encompass all Euro or higher end vehicles more than just targeting Merc owner’s themselves.

The real point is why compare completely different types of vehicles in the first place, they are at polar opposites in mindset and the market segment.

You may as well say SUV’s are crossed shopped with Mustang.

At the moment the Mustang’s biggest advantage is it won’t have any 2 door V8 competition at its price point in Australia. That should get some bums on seats and if it is successful then it’s possible some of its natural Yank competitors may arrive and make a small niche market a bit more affordable and interesting.

Well said.

A Mustang is not Merc and vise versa. They appeal to 2 different markets. And for the record there is nothing wrong with being classed a working mans car.

I've always wanted a Mustang. Hats off to Ford, not for closing down Falcon but for having the Guts to bring the Mustang here in RHD and making it easy to own, finance, drive, register and insurer one. Unlike Gmh (holden), Ford have planned for life after the Falcon. The Mustang in Australia will find their own little niche market and hopefully it's at a price that is fair and reasonable. Those who are knocking it are just jealous that their favorite brand is not importing their American pinup favorite. When the Mustang takes off then perhaps Chrysler and Gmh might follow suit and that will make us rev heads more happier.

Until then the king of the road for us working class people will be the Mighty Mustang. Let's hope that Justin, Bernie, Herrod motorsports etc get a chance to work a little Aussie magic over them.

[DanielXR8]

Originally Posted by hootar

Well said.

A Mustang is not Merc and vise versa. They appeal to 2 different markets. And for the record there is nothing wrong with being classed a working mans car.

I've always wanted a Mustang. Hats off to Ford, not for closing down Falcon but for having the Guts to bring the Mustang here in RHD and making it easy to own, finance, drive, register and insurer one. Unlike Gmh (holden), Ford have planned for life after the Falcon. The Mustang in Australia will find their own little niche market and hopefully it's at a price that is fair and reasonable. Those who are knocking it are just jealous that their favorite brand is not importing their American pinup favorite. When the Mustang takes off then perhaps Chrysler and Gmh might follow suit and that will make us rev heads more happier.

Until then the king of the road for us working class people will be the Mighty Mustang. Let's hope that Justin, Bernie, Herrod motorsports etc get a chance to work a little Aussie magic over them.

I think you will find GMH did have plans post Australian production, but Fords announcement and the election of the Republicans.... sorry Liberals hurried that along with the treasurers encouragement and put them in a bind.

I wouldn't want to bet they don't end up with a solution to the Mustang for the Australian market, it will just have to wait until the model development syncs up again for RHD. Of course if RHD Mustang sales goes nowhere or they have to sell the cars cheaply to gain sales, they might well learn from that and not compete. Sometimes there is an advantage in not being first.

I hope the Mustang does well for Ford Aust, but it will have to be keenly priced and well engineered. If it has some of the problems the previous gen had and Ford Aust do their usual duck and cover approach to warranty and recalls, it will quickly earn a bad name and that will be that. Ford are getting one shot at this and need to get it right, otherwise its back to just selling cars to the Ford faithful while the rest of the market ignores them.