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The Pub For General Automotive Related Talk |
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#181 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,050
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#182 | |||
FF.Com.Au Hardcore
Join Date: Jul 2009
Posts: 3,415
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#183 | |||
351 Cleveland:Pure Muscle
Join Date: Jul 2005
Posts: 248
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Cheers |
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#184 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,288
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Quote:
it's the complete opposite to what Holden and Toyota were doing before Christmas Think about it, how many more $34,990 drive away specials do you have to sell to get the same profit as one $42,990? My guess is that around 2700 full priced Falcons and Territorys is as good as 6,000 combined at discounted prices... What people have to understand is that the selling price governs profit, keep that higher and you don't have to sell as many, it's a hard concept but right sizing for true market capacity enables a manufacturer to make less product and still keep most of the profits they would have made by building excess stock and selling that at lower prices. Last edited by jpd80; 06-01-2012 at 06:23 AM. |
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#185 | |||
VFII SS UTE
Join Date: Apr 2007
Location: Central Coast
Posts: 6,353
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I don't often hear the sound of a screaming LSX. But when I do, So do the neighbours.. GO SOUTHS
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#186 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,288
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I see this being just as big of a blood bath..... |
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#187 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,288
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Quote:
What is better 1400 Falcon sales at full retail or 4,000 at $34,990 drive away? Until you can understand that point, I'm afraid we're on different wavelengths with business plans... It's not about sales, it's about profitability and eliminating those sales that don't make money. |
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#188 | ||
FF.Com.Au Hardcore
Join Date: Sep 2005
Posts: 1,848
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On a Platform basis Falcon platform was very close to Commodore platform.
I have not been tracking it over recent times - but it seems closer than I remember. |
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#189 | ||
FF.Com.Au Hardcore
Join Date: Jun 2005
Posts: 3,633
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Wonder what will happen with all the bargain imports if the Aussie dollar drops to US$ 0.65 again?
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#190 | |||
FF.Com.Au Hardcore
Join Date: Feb 2010
Posts: 1,242
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Quote:
My suspicion is that Ford has taken the view that the investment cycle is over (ie no more invesment into cambellfield). Over the next few years, they can try and sell alot of cars for very little profit (with no guarantee they will), or they can try and get a return on money invested and try and sell fewer cars at higher profits. The end result is the same, its just how they want to go about getting there. The important part here is that a higher selling price only dribbles down to ford, and not the supplier base. Suppliers making 70 Falcon or territory specific parts a day wont be hangng around long enough for Ford to make a planned exit of the operations. |
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#191 | ||
FF.Com.Au Hardcore
Join Date: Feb 2006
Location: out of sight from the kids & wife
Posts: 866
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Holden filled all their yards with cars before they went on break for 3 weeks, they go back next week and most of their yard are still pritty full, cant see why dealers have no ss's there are plenty in the yards.
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#192 | |||
FF.Com.Au Hardcore
Join Date: Nov 2011
Posts: 1,547
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#193 | |||
Regular Member
Join Date: Mar 2009
Posts: 251
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#194 | |||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 3,876
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#195 | |||
FF.Com.Au Hardcore
Join Date: Oct 2010
Posts: 690
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Agree mate, I love the silly optimism of some members on this forum that simply do not want to admit to the facts presented in front of them ... the Falcon sales are down 35% on last year and are very close to the number of Sales Mitsubishi had before they closed shop! On top of that sales numbers have been falling down every year with absolutely no indication of any improvement what so ever ...
Sure as a result of poor revenue Ford had to significantly optimise their business operating costs to become far more cost effective to try and stay afloat as a local manufacturer rather than a pure importer ... but once the optimisations are complete, unless your sales get back to a level where you can justify investing more money into further development, your existing product will age and drop off ... at this point i'm not sure that anyone would invest 500m to 1bil into R&D when all they gonna sell is 20K vehicles a year ... Quote:
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#196 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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CSGhia |
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#197 | ||
FG Falcon fan
Join Date: Apr 2008
Location: Canberra, ACT
Posts: 913
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I think Aurion/Camry sales have disappeared too if Im not mistaken.
To be fair the Falcon/Territory figures should be added together in some ways because they share the same platform. So as long as the total figures of this local product are reasonable then it will perform okay in 2012. But they are throwing bugger all new features at the Falcon. The terri got a diesel and recently got the 6-spd auto. The falcon has essentially run the same engine and gbox since about 2006. The 2008 FG had some nice tweaks, but doesnt look like it will be getting updates for a few more years... |
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#198 | ||
FF.Com.Au Hardcore
Join Date: Nov 2011
Posts: 1,547
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But do we know for certain that those Falcon sales were at a profit, or did the locally produced vehicles drag down the overall profit and it was the imports that kept the overall figure looking good?
If someone knows for certain, then what is/was the magic number for an XR6 where the sale became profitable? |
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#199 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,050
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Quote:
Falcon may share someparts with the Territory, but surely not enough that 1500 terri sales could support a further slide in Falcon sales to 1000 units or less?? |
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#200 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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Quote:
__________________
CSGhia |
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#201 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,050
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#202 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,539
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Quote:
![]() ford logo's and signage everywhere at mcg during boxing day test and also to a lesser extent in sydney. a much more captive and larger audience than a 20 second ad will ever achieve. |
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#203 | ||
FF.Com.Au Hardcore
Join Date: Nov 2011
Posts: 1,547
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Yep, and those logos tell the buying public so much about the new range of engines/models. I see a red ball crash into a Ford logo'ed fence and it tells me all I need to know about a diesel territory, Ecoboost, ECOLPi, etc.
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#204 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,539
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anyone buying a new car normally does their own research. advertising and marketing only needs to plant the seed to consider their brand. they don't need to tell every little detail. it would be pointless as no one would retain all that info from a ad anyway.
as soon as they type in www.ford.com.au, every bit of info is readily available, as well as a list of recently won awards etc. |
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#205 | ||
FF.Com.Au Hardcore
Join Date: Nov 2011
Posts: 1,547
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I wholeheartedly agree, but I would say there would be some out there that are not aware of the recent updates but they 'think' they know what Ford currently offers, and if they think the old range of engines is still the current range then they may possibly not even research the Ford product.
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#206 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,539
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mate, i like cars and consider myself an enthusiast, but i couldn't tell you the first thing about holden engines other than commodore, nissan engines, mazda engines, kia engines, hyundai engines etc etc.
if i was looking to buy any of these cars, i would look them up. so many people have the blinkers on concerning ford. |
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#207 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 12,077
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I wonder if this might be a contribution to the sales issue:
I am thinking of buying a new falcon, I wonder what owners think of them. Oh look, AFF (Australia's leading Ford site). Search....search.... Grumble, grumble, crap dealers, crap cars, break down, always the wrong models, marketing have no idea, nothing is good enough, too expensive, only buy second hand from auction, wrong engines, dealer servicing is a ripoff, holden this, holden that, holden the other, grumble whinge moan...... Ummm.... ok how about Mazda/Nissan/Toyota/(insert anything that is not Ford or Holden here)....... Search....search.... |
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#208 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,539
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Quote:
another thing i've found though is that the majority of new car buyers on here are actually very happy with their cars. |
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#209 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,539
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Quote:
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#210 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,539
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Quote:
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