Hyundai Genesis to target BMW

[chrisandsharon]

Originally Posted by SumoDog68

Ok , 321 :-)

The 'drive.com' guys liked it too.....322+

[SumoDog68]

Originally Posted by Hawkeye84

Its a fine balance that the product team at Hyundai must play. Agree that they have to start from somewhere, but they could seriously risk killing the model/brand in this market. The brand needs to be at a certain level before offering that luxury status.

It didnt work forMazda with Eunos inthe 90s - but im sure today, if Mazda launched a luxury brand (or relaunch the Eunos/Efini brand) - the way their sales are going, and the way aussies perceive their brand. It woud probably work because people would probably be more inclined to pay 60k+ luxury car they know have good underpinnings

All im saying is Today, Genenis/Hyundai is where Eunos/Mazda is back in the 90s

Mazda is not going to try Eunos experiment again , Nissan tried again with Infinity and it is not quite working. Only Toyota managed to bridge mainstream to prestige - started with one model LS400 , V8 ,RWD well priced and designed to succeed in USA. Once that model was established they expanded the range progressively. Lexus have never really sold in Europe where traditional prestige brands rule.
Australian market would probably give Genesis a go if it was priced better , in the US V8 is 50k and a V6 38k.

[Mainforcepatrol]

A horrible looking car.Did they get inspiration from Aston Martin for the badge on the front and what is with the low rent analog clock on the dash facia to tell me the time.

[Bossxr8]

Badge looks more like a Bentley copy, with a rip off S class style grille.