Fiesta to be axed after 46 years.

[BENT_8]

Originally Posted by Franco Cozzo

The damage to the Ford brand is what happened with their powershift clownshow, customer doesn't care or know what transmission the Puma has, they know it has a Ford badge on it though

The only reputable model they have is the Ranger (and a lesser degree the Everest as its a Ranger with a longer roof), its the private owner king of the Thailand Specials.

Thats it in a nut shell really, its not the detail, its the perception of the brand and its their own fault.
The dry clutch Powershift transmission was never a suitable option for our stop/start gridlocked suburban conditions as by nature its continually changing up and down as it crawls through traffic which can only equate to clutch friction wear and heat.
Ford should have acknowledged the issue and fixed it permenantly rather than deny it initially, blame the customers driving style and eventually apply a bandaid in the form of clutch packs and software updates that only prolonged the inconvenience and tarnished the badge.

Whilst Ranger and Everest are popular products they also have expensive and susceptible drivelines which could quite easily lead to the same end and would be devestating should it eventuate.
The EGR cooler and injector issues on 3.2l examples, pump gears on 2.0l/10A examples and already tailshaft issue on next Gen are all preventable.

Whilst its true all manufacturers have issues, you'd expect a brand with Fords recent experience to learn and get it right.
Are VW still selling non compliant diesel engines?