New Falcon TV Ad - Is it crap or is it just me???

[AusM]

Seems like even the 'Big O' had to explain why to his troops...

We will start with the 45 second versions of the television commercials which you will notice don't mention any features or industry jargon that customers will dismiss as just another typical Falcon television commercial. This is intentional and is aimed at getting the attention of people who are not currently looking at Falcon or who assume they know what a Falcon is. Detailing too much about the car at this early stage will mean that people simply will turn off and we will fail in changing their perceptions. The 30 sec versions that we will play a few weeks later have more car imagery and more features in it. These commercials form part of what is a much larger, integrated communication plan.

http://www.fordaustraliaforums.com/f...ad.php?t=31047