I saw it yesterday and thought they were brilliant. They were informative, the film was bright and enjoyable, even the music was good.
What was a brilliant strategy is the fact that Ford weren't doing the parochial thing like Holden, nor were they doing the hard sell. What they were doing was showing exciting imagery of what they have available away from their "power" thing, and inviting customers to just have a look at Ford and compare. Fact is, Ford don't need to win the faithful over, they need to win the ever increasing plethora of Toyota, Volkswagen and Holden buyers. This ad went a very long way to making the average, non-enthusiast car buyer consider Ford as an alternative, in a rather enticing way.
Bravo Ford marketing; you've done a spectacular job.
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If brains were gasoline, you wouldn't have enough to power an ants go-cart a half a lap around a Cheerio - Ron Shirley
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