Ranger is still available in low-ride single cab chassis.
https://www.ford.com.au/build-and-pr...rcial_Vehicles
There are a few reason why Ford lose out on these sales.
As mentioned, there is the Toyota reputation factor.
And look at the RRP in the link above. $32,361 for a base Ranger, and that's before a tray is added. Now that figure is obviously open to negotiation, I got my PX II Ranger with a custom steel tray brand new for $28,000. However even at a discounted price, a base Ranger is still more expensive than a Hilux or Triton.
Ford refuse to offer a petrol entry model, something Toyota have no problem selling.
Another factor losing sales for Ford is a lack of automatic transition on the base low rider single cab. That would be a deal breaker for many.
So with a cheaper entry price, available auto and better resale, it's no surprise fleets and tradesman choose Hilux at this end of the market.
For me, I was happy to pay the premium for the Ranger. Over the Hilux it rides better, steers better, has more standard equipment, a six speed manual vs a 5 speed, has a painted front bumper and it looks far tougher.