Quote:
Originally Posted by PooDog
I agree the whole things just weird...it's gone on for years ,waiting for something that looks like it's made in someone's garage ?
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LOL, good comparison IMO,
The constant disruption and changing market environment has really thrown many corporates for a loop.
I’m sue they thought of electrification at its easiest, just an extension of PHEVs, drop the ICE and add more batteries.
^^^^^a quick and dirty change = lazy job done that was an unachievable economic nightmare.
Well, probably achievable with the correct product envelope to begin with, takes much better planning.
Anytime the ICE engineering and development silos saw EVs coming, they were dismissed /sabotaged
in favour of their own projects because career lifers could see their jobs evaporating before retirement..
So imagine, e Focus wasn’t developed by Ford but by Magna with the intend of demonstrating their
electrical motors and controls, low range but a great stepping stone to a proper long range BEV.
It was a low cost project that demonstrated what was achievable with the right data and skill set.
So when Ford discovered that Euro buyers preferred crossovers, it changed e Focus to the C-Max
but because it’s data was so f***ing old they missed the switch away from minivans to SUVs.
The misbegotten pos that was E-Max was then ‘rescued’ more money spent to become Mach E.
Instead of making electric Focus Active and electric Escape, Ford chiefs doubled down on a sporty SUV,
the Mach E GT was used to sell Bill Ford on the idea of using Mustang name, the rest is history..