Well well well..I like them only because they are positive and keep it simple..SHOW the cars and forgo the abstract rubbish eg. "fingers ad" that at first sent you thinking Yellow pages or WTF. It's a move in a far more positive direction And lets face it atm Ford has top shelf vehicles in their segments, none of them are cellar dwellars as far as product comparisons go. Add more car lines as mentioned in the dealer sessions and the future suddenly gets more attractive.
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