If the Cruze is going to be fleet and the commodore going to be the premium Holden does that mean there will be no omega or equivalent, maybe they are only going to have a Calais and S/SS versions of the VF?
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Originally Posted by Brazen
Holden have used very strong language about the fragmentation of the market. Mr Devoureux has said that no longer can Commodore be the jack of all trades and master of none. There are too many different vehicles for the Commodore to cover all bases. Holden is targeting a particular buyer with the Commodore, with fleets moving to the Cruze, Malibu type vehicle. Cruze production at Elizabeth allows Commodore to become premium. There is almost a relief with Commodore designers and engineers that they no longer have to appeal to everyone and instead they can now focus on a particular buyer.
It is a very different strategy to the Falcon, with local Focus cancelled and money put into 4 cylinder Ecoboost and EcoLPI to get fleets on board and build volume without resorting to building a local small car.
It will be an interesting contest. Commodore with high prices, high technology, lots of features, And v8 luxury/performance private buyer niche focus with Cruze to attack the fleets and government sales. Or the Ford approach of making the Falcon higher volume and appeal to a wide range of buyers including fleets with a variety of economical and emission friendly engines.
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