Personally I think the website is the least of Ford's problems. Get rid of the stupid 'Ford of course' TV ads and I think things may start to improve. Look at the new Commodore ads, the Hyundai ones, the Mazda 3 ads - they all have touchy emotive phraseology, background music and heavily emphasise the interior features and tech of the car, instead of just passing references to them.
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Fords I own or have owned:
1970 XW Falcon GT replica  | 1970 XW Falcon | 1971 XY Fairmont | 1973 ZG Fairlane | 1986 XF Falcon panel van | 1987 XFII Falcon S-Pack | 1988 XF Falcon GLS ute | 1993 EBII Fairmont V8 | 1996 XG Falcon ute | 2000 AU Falcon wagon | 2004 BA Falcon XT | 2012 SZ Territory Titanium AWD
Proud to buy Australian and support Ford Australia through thick and thin
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