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Originally Posted by prydey
there is no way the race or race result generates any 'new' fans, or sales. 'swinging' voters aren't going to be swayed by some motorsport event.
any holden or ford fans at the track were holden and ford fans already!
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True, but what about in 20 years time?
I belive the term should now be win on Sunday sell in 10-15 years time. As the younger generation (who are not influenced by their parents) start getting into the V8's, I reckon whoever is winning now might have a bit of an influence on what they are driving in 10 years time.